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HUE is a luxury nail polish leader that blends design with fashion. Hue is a concept company that is targeted towards the specific needs of women working in the creative field who want to add glamour to their creative works. HUE, PANTONE colors for designers, is the ultimate nail color authority and the go-to brand for designers. To help HUE strive, a strong yet simplistic brand identity was created. The collateral features interchangeable colors within the company’s palette, packaging, and a swatch booklet.